Socioscope: Spatio-temporal Signal Recovery from Social Media

Many real-world phenomena can be represented by a spatiotemporal signal: where, when, and how much. Social media is a tantalizing data source for those who wish to monitor such signals. Unlike most prior work, we assume that the target phenomenon is known and we are given a method to count its occurrences in social media. However, counting is plagued by sample bias, incomplete data, and, paradoxically, data scarcity – issues inadequately addressed by prior work. We formulate signal recovery as a Poisson point process estimation problem. We explicitly incorporate human population bias, time delays and spatial distortions, and spatio-temporal regularization into the model to address the noisy count issues. We present an efficient optimization algorithm and discuss its theoretical properties. We show that our model is more accurate than commonly-used baselines. Finally, we present a case study on wildlife roadkill monitoring, where our model produces qualitatively convincing results.